As the CMO of Wolters Kluwer’s BizFilings, Jennifer Friedman is responsible for growing revenue through brand, digital and direct marketing. BizFilings is a leader in online incorporation services for small businesses. Before that, Jennifer spent 11 years at American Express, culminating in her role as Vice President of Global Marketing for Business Travel, where she dramatically expanded its small business portfolio. Jennifer then went on to lead marketing for two startups. Follow her on LinkedIn and on Twitter @jennifrfriedman.